Want to save 20 hours a week in your startup? Automation is the key. Here's how to do it:
- Find time-wasting tasks
- Choose the right automation tools
- Create an automation plan
- Implement and maintain your systems
- Measure results
Key areas to automate:
- Email and messaging
- Customer service
- Social media and marketing
- Financial processes
Top automation tools for startups:
Tips for success:
- Start small and scale up
- Train your team thoroughly
- Regularly check and update systems
- Balance automation with human touch
Related video from YouTube
Finding Tasks That Waste Time
In startups, time is gold. Spotting and cutting out time-wasters can unlock your team's true potential. Let's explore how to identify these productivity killers and set the stage for automation.
How to Track Your Time
To find time-wasting tasks, you need to know where your hours go. Here's how:
1. Use Time Tracking Apps
Apps like Toggl Track, RescueTime, and Timely can show you exactly how you spend your day. Toggl Track even offers a free plan for up to 5 users - perfect for small startups.
2. Do a Time Audit
For a week, write down everything you do. It's old school, but it works. You might be surprised at what eats up your time.
3. Ask Your Team
Get your team to guess how long they spend on tasks. It's often eye-opening to see the difference between what they think and what's real.
"When you know how you spend your time, you can analyze your work trends and make smarter business decisions." - Emily Esposito, Productivity Expert
Common Time-Wasting Tasks
After tracking, you'll likely spot some usual suspects. Here are the tasks that often slow startups down:
1. Too Many Meetings
Yes, talking is important. But endless meetings? Not so much. Try having one day a week with no meetings at all.
2. Manual Data Entry
Typing in customer info or updating spreadsheets by hand? That's a lot of wasted time. These tasks are begging to be automated.
3. Repetitive Emails
If you're writing the same emails over and over, it's time for a change. Create templates or set up an automated response system.
4. Social Media Juggling
Building your brand on social media is crucial, but it doesn't have to eat up your day. Tools like HootSuite can post for you, freeing up your time.
5. Invoice and Payment Hassles
Chasing payments manually is a huge time-suck. Automating these processes can save you hours and get you paid faster.
Here's a wake-up call: OnDeck found that about 60% of companies lose five hours a week on manual, repetitive tasks. That's like losing 1.5 months a year. For a startup, that's a big deal.
Take Torch & Crown Brewing Company, for example. They saved six hours a week just by automating how they pool tips. That's six more hours they can spend on growing their business.
Main Areas to Automate
Let's look at the key areas where automation can save your startup serious time. Focus on these, and you'll be on track to reclaim those 20 hours a week.
Email and Message Management
Drowning in emails? You're not alone. Automating your inbox can be a game-changer.
Enter Zapier. This tool is like a digital Swiss Army knife, with over 7,000 integrations. You can use it to:
- Sort incoming emails automatically
- Flag important messages
- Send pre-written responses to common questions
Connor Sheffield from Zonos puts it this way:
"Zapier has transformed from an integration tool to a full-fledged automation platform."
With tools like Zapier, you can set up workflows that handle routine emails without you lifting a finger. This frees you up to tackle the big stuff.
Customer Service Tools
Great customer service is a must for startups. But it can eat up your time. Automation can help you deliver top-notch support without burning out.
Try using AI chatbots for common questions. These can tap into your knowledge base, giving instant answers and getting smarter over time.
For trickier issues, use automated ticketing. HubSpot's Service Hub, for example, creates tickets automatically when customers reach out. This way, nothing slips through the cracks, and your team can focus on what matters most.
Social Media and Marketing
Social media is key for building your brand. But it can suck up your whole day if you're not careful. Tools like HootSuite can schedule posts across multiple platforms, saving you tons of time.
Make sure your social media automation fits with your overall marketing plan. For instance, you can set things up to automatically share new blog posts or product updates on all your social channels.
Money and Payment Systems
Financial tasks are often boring but crucial. Automating your billing, payments, and basic accounting can save time and cut down on mistakes.
Set up systems to:
- Generate and send invoices automatically
- Track payments
- Follow up on overdue accounts
This not only saves time but also helps with cash flow – which is super important for any startup.
Here's a real-world example: Torch & Crown Brewing Company saved six hours per week just by automating how they pool tips. Think about what similar automation could do for your finances.
Picking the Right Tools
Let's talk about choosing automation tools that'll supercharge your startup without emptying your wallet.
NoCode Tools That Play Nice Together
No-code platforms are a startup's best friend. They let you automate complex stuff without writing code. Here's the lowdown on three popular options:
Tool | Sweet Spot | Cost | Standout Feature |
---|---|---|---|
Zapier | Newbies | Free tier, paid starts at $19.99/month | 5,000+ app connections |
Make | Complex workflows | Free tier, paid from $29/month | Visual workflow creator |
n8n | Tech-savvy folks | Free (self-hosted), Cloud from $49/month | Open-source, highly tweakable |
Zapier's the go-to for many startups because it's dead simple. Connor Sheffield from Zonos says, "Zapier's evolved from a connector to a full-blown automation platform." It's perfect for quick fixes without needing a tech degree.
Make's your friend if you need more flexibility. Its visual editor makes creating automated processes a breeze, even if you're not a coding wizard.
If you're comfortable with tech, n8n's your playground. It's open-source, so you're in control of your automations and data.
Tools That Won't Empty Your Wallet
Startups need to pinch pennies, but that doesn't mean skimping on automation. Check out these budget-friendly options:
- Mailchimp: Free for up to 2,000 contacts and 10,000 emails monthly. Great for dipping your toes into email marketing automation.
- Brevo: Lets you have unlimited contacts and send up to 300 emails daily for free. Perfect for growing your email list without upfront costs.
- HubSpot: Their free CRM includes basic email marketing and simple automation workflows. It's a no-cost way to start with marketing automation.
- Airtable: Free plan with 1,000 records per base. It's flexible enough to handle everything from project management to customer databases.
The goal? Find tools that give you the most bang for your buck. As the Agility Automation Team puts it, "Picking between these tools boils down to what you need and what you can spend."
When sizing up tools, think about:
- How easy they are to use
- If they play well with your other tools
- Whether they can grow with your business
- The quality of their customer support
Making Your Automation Plan
You've pinpointed time-wasters and picked your tools. Now, let's craft a plan to automate your startup and save those 20 hours a week.
Which Tasks to Automate First
Don't just automate willy-nilly. Focus on tasks that'll give you the most bang for your buck. Here's how:
1. Impact vs. Ease
Score each task on two scales: how important it is to automate (1-10) and how easy it is to automate (1-10). This helps you see what to tackle first.
2. Priority Quadrant
Plot your tasks on a graph. Importance on one axis, ease on the other. Start with the top-right quadrant - these are your low-hanging fruit.
3. Frequency and Skill Level
Look at tasks you do often that don't need a PhD to complete. Data entry or churning out invoices? Perfect automation candidates.
4. Customer-Facing Stuff
Automating these can seriously boost your service game. Think auto-replies or chatbots for common questions.
5. Time Savings
Focus on tasks that, once automated, will free up a ton of time for growth-focused work.
Don't overthink it. A rough ranking is enough to guide you.
Training and Checking Progress
Getting the automation up and running is just step one. Making sure your team can actually use these new tools? That's the real key to success.
Start by figuring out what training your team needs. Remember, not everyone learns the same way. Mix it up with different types of training materials.
Tailor your training to each team's specific needs. Your marketing folks might need different automation skills than your customer service team.
Create an environment where it's okay to ask questions. Make sure everyone can easily access training materials.
Get hands-on with your training. Have your team create their own automated workflows using tools like Zapier or Make.
Appoint an "automation guru" in your team. This person becomes the go-to for questions and best practices.
Keep tabs on how things are going. Use tools like Continu to see how engaged your team is with the training and how well your automation efforts are working.
Set up regular check-ins to see how the automation is performing. Be ready to tweak things based on feedback and results.
Tips for Better Automation
Automation can be a game-changer for startups. But it's not a magic bullet. To really save those 20 hours per week, you need to take care of your automated systems. Here's how to make your automation work better and last longer.
Fixing and Maintaining Systems
Even the best automation can break. The trick? Catch problems early and fix them fast.
Regular Check-ups: Look at your automated processes often. Weekly or bi-weekly checks help you spot small issues before they blow up.
Error Logging: Use tools that tell you exactly what went wrong. Zapier, for example, sends error notifications to your email or dashboard. This helps you find the root of the problem quickly.
Test Everything: Before you roll out new automation, put it through its paces. As Andy Wingrave from Saastronomical says:
"Measure twice, cut once."
This old saying fits automation perfectly. Good testing saves you trouble later.
Keep Connections Fresh: Update your app connections regularly. Old integrations can break your automation chain.
Educate Your Team: Make sure everyone knows how the automation works and what to do if it breaks. When more people understand the system, problems get fixed faster.
Growth and Safety Planning
As your startup grows, your automation needs to keep up. Here's how to make sure it does:
Think Big: When picking automation tools, look to the future. Can they handle 10 times your current workload? Tools like Make (formerly Integromat) offer plans that grow with you, starting at $29/month.
Lock It Down: With automation comes risk. Use strong security to protect your data. Don't be part of the 65% of small businesses that have faced cybercrime.
Check for Weak Spots: Schedule regular security checks. Find problems before they find you.
Have a Plan B: Always have a manual way to do critical tasks. If automation fails, you need a backup.
Keep It Simple: Christina Cacioppo, CEO of Vanta, warns:
"Using too many tools can be chaotic and wasteful."
Try to use fewer, more powerful automation tools. It's cheaper and safer.
Stay in the Loop: Keep learning about new automation tech. By 2025, 80% of companies will use smart automation. Don't get left behind.
Checking If Automation Works
You've set up your automation tools. Now what? Let's look at how to measure if they're actually making a difference for your startup.
Time and Money Saved
The big question: Is automation saving you time and cash?
Track Your Time: It's simple. Time your tasks before and after automation. The difference? That's time saved.
Tom Nassr, Co-Founder and CEO of XRay.Tech, puts it this way:
"The most precise way to measure time saved is by tracking how long it takes to perform the process manually."
Calculate Cost Savings: Here's a quick formula:
Time saved per task x Frequency of task x Cost per hour x 12 months = Yearly ROI
Let's look at a real-world example:
A manufacturing company was spending $100,000 a year on manual inspections. After automation? $50,000. That's $50,000 back in their pocket every year.
But it's not just about the money. Their defect detection rate jumped from 85% to 98%. Plus, they could now inspect 200 units per hour instead of 50.
Productivity Boost: Keep tabs on your team's output. Are they getting more done in less time? That's automation at work.
Quality and Output Checks
Saving time is great, but not if your work suffers. Here's how to make sure that doesn't happen:
Error Ratio: Compare mistakes made manually vs. by your automated system. Tom Nassr notes:
"You'll usually find that successful automations are much more reliable and consistent than manual processes."
Deviation Rate: How often do you need to step in and fix things? The less you do, the better your automation is working.
Customer Satisfaction: Are your customers happier since you've automated? Ask them or track your Net Promoter Score.
New Work Created: What's your team doing with their extra time? If they're tackling more important tasks, your automation is doing its job.
Ask your team to track how much time they can now spend on work that really moves the needle for your business.
One last thing: Don't just look at the short-term costs. Automation tools might seem pricey at first, but they often pay off over time. Most businesses start seeing returns within 1-3 years after implementing automation.
Common Automation Mistakes
Automation can supercharge startups, but it's not all smooth sailing. Let's dive into some typical blunders and how to dodge them. The goal? Actually saving those 20 hours a week.
Overdoing It
It's tempting to automate everything, but that's a recipe for disaster.
How do you know if you've gone overboard?
- Customers can't reach a human and they're ticked off
- Your team is wrestling with complex systems instead of being more productive
- Your processes are as flexible as a brick wall
Alessio Alionço, Pipefy's Founder and CEO, puts it bluntly:
"One of the most expensive missteps a company can make is trying to fix broken processes with automation."
The fix? Start small. Automate one process, see how it goes, then move on. And remember: automation should make your team better, not replace them.
Tool Overload and Cost Creep
Getting excited about automation can lead to a tech stack that's bursting at the seams - and a budget to match. Here's how to keep things in check:
1. Tool Audit: Every few months, take a hard look at your automation tools. Are you using all the bells and whistles? Could you combine some tools?
2. Run the Numbers: Before you add another tool, do the math. AP automation might slash costs by 250% per invoice. But if you're only dealing with a handful of invoices each month, it might not be worth it yet.
3. Play Nice: Choose tools that work well together. It'll save you headaches and cash in the long run.
4. Train Your Team: Make sure your crew knows how to use these tools. The best automation in the world is useless if no one knows how to use it.
Tom Nassr, XRay.Tech's Co-Founder and CEO, has some advice on measuring automation's impact:
"The most precise way to measure time saved is by tracking how long it takes to perform the process manually."
Keep an eye on these numbers, and you'll know if your automation is actually saving time and money - or just adding more layers of complexity.
Conclusion: Start Saving Time with Automation
Automation isn't just a fancy word - it's a real game-changer for startups looking to grow fast. By using smart automation, you can get back those 20 hours a week and focus on what really counts: making your business bigger and better.
Here's the thing: automation isn't about kicking humans to the curb. It's about making them even better at what they do. Check out what Gaurav Sangwani from Entrepreneur says:
"Regardless of whether it's as basic as pre-scheduling a couple of social media messages, or as intricate as constructing an email marketing funnel – automation is setting down deep roots and everybody is doing it."
Let's talk numbers:
- Companies using automation save 18 hours every week.
- Manual, repetitive tasks cost about $14,560 per employee each year. Automation? It slashes that number big time.
- 51% of workers spend at least two hours a day on repetitive tasks. Automation frees up that time for the big-picture stuff.
Want to get started? Here's how:
- Find your time-wasters. Look at your calendar and spot those tasks you do over and over.
- Start small. Automate one thing at a time. Maybe begin with scheduling your social media posts or setting up automatic email replies.
- Pick the right tools. Do your homework on automation software. Use those free trials when you can.
- Get your team on board. Make sure everyone knows how to use the new systems and how they'll help.
- Keep an eye on things. Regularly check your automated workflows. Are they running smoothly? Are they actually saving you time?
Remember, the point is to make work easier, not more complicated. As you start automating, keep this advice from Daniel Zrůst, Solutions Architect at Make, in your back pocket:
"With the proper preparation, software, and testing processes in place, you can build the automated workflows of your dreams."
So, ready to take the plunge? Start small, think big, and watch your startup soar with the power of automation.